Artwork Guidelines

If you would like to provide us with artwork, graphics, or logos that have already been designed by or for you, here are some helpful guidelines on how to format your work.

Vector vs. Raster (pixel) Files:

A raster graphic image (also know as a bitmap image) is a data structure representing a generally rectangular grid of pixels, or points of color, viewable via a monitor, paper, or other display medium.

A vector image is a mathematically calculated method of plotting accurate lines and curves. Unlike bitmap images, it is resolution independent and allows graphic images to be enlarged to any size, without loss of quality. Usually raster files are created in Photoshop type programs, whereas vector files are created in Illustrator type programs.

Resolution and Physical Size for Raster Images:

Image at full size – 72 dpi

Image at half size – 150 dpi

File Types:
.AI – Adobe Illustrator CS4 and below
.EPS – Encapsulated Post Script – CS4 compatible and below
.PSD – Adobe Photoshop CS4 and below

If you have a question about formats, call us to discuss the best options for your artwork.

Important: When sending us vector files, be sure to change all text to Outlines to avoid font issues.

An artwork clean-up fee will be charged for any files that do not meet these guidelines.